British rapper Chip has teamed up with Old Spice for their latest campaign, creating an exclusive track and video titled Big Man Ting for the iconic grooming brand. In the vibrant two-minute video, Chip – whose real name is Jahmaal Noel Fyffe – delivers witty and charismatic lyrics like “What’s that whiff? Smelt you approaching,” all while aboard a large boat bathed in vivid red lighting. The video will be featured in 20-second and six-second cut-downs across TikTok and YouTube, further engaging Chip’s wide fanbase and new audiences. The campaign will also be supported by out-of-home (OOH) ads across major UK cities, bringing the collaboration to the streets.
Brand Collaborations:
This partnership with Old Spice is not Chip’s first foray into brand collaborations. He previously worked with Captain Morgan, demonstrating his versatility in working with well-known brands. With Old Spice, Chip joins a notable group of musicians whose songs have been featured in the brand’s campaigns, including legendary artist Patti LaBelle.
About Chip:
Chip, formerly known as Chipmunk, is a seasoned rapper with a career that spans over a decade in the UK music scene. He rose to fame with hits like Oopsy Daisy and Champion, and is known for his sharp lyricism and influential role in the grime and rap scene. Over the years, Chip has remained relevant by consistently releasing music that resonates with his fanbase and collaborating with prominent artists, such as Skepta and Stormzy.
With his collaboration with Old Spice, Chip continues to expand his influence beyond music, further solidifying his status as a multi-talented artist capable of blending his creative vision with commercial appeal.
