Chase Shakur, a rising star in the Alternative R&B scene, has signed with Audible Treats for public relations representation. He continues to be booked by United Talent Agency (UTA) and is quickly becoming one of the most talked-about names in the R&B world. His recent releases through Def Jam have further solidified his place as an emerging force in the industry.
Career Highlights: Chase Shakur, a 23-year-old artist from Atlanta, Georgia, began his career in underground rap cyphers around East Atlanta before transitioning to a melodic and breathy sound that blends modern R&B production with 90s-style vocals and rap-like songwriting. His distinct sound has garnered him a rapidly growing fanbase, with over 1.5 million monthly listeners on Spotify.
Shakur’s breakthrough came with his first project It’ll Be Fine, which attracted significant attention within the music industry. The project featured standout tracks like Too Far Close, which now boasts over 38 million streams, and Honda Civic ‘98. It’ll Be Fine marked the first installment of a trilogy that Shakur has described as “the long break-up,” chronicling the emotional journey of ending a relationship.
His latest album, it’s not you, it’s me… it’s love, was released last year via Def Jam and serves as the second installment of this trilogy. The album features the hit single I don’t wanna fall in love, it’s too late now, which has accumulated over 36 million streams. The project dives deep into Shakur’s introspective exploration of love and relationships, where he candidly acknowledges his readiness—or lack thereof—for commitment, without leaning into the “toxic” era mindset often portrayed in modern music.
Most recently, Shakur collaborated with fellow artist Destin Laurel on the track Passenger Seat Princess, further showcasing his ability to blend heartfelt lyrics with melodic, genre-defying production.
The Vision: Chase Shakur aims to grow within the R&B space, positioning himself as a new face of the genre while maintaining his passion for fashion and creative expression. He refers to his work as “honest music,” focusing on the realities of relationships without glorifying toxic behaviors. His unique sound and personal approach to music make him a refreshing presence in the industry, and his long-term vision includes not only dominating the R&B scene but also building a respected figure in the fashion world.
With support from Audible Treats and continued representation by WME, Chase Shakur is set to further his rise as one of the most exciting new voices in R&B, bringing a modern yet classic approach to the genre that resonates with audiences globally.
