Las Vegas Raiders defensive end Maxx Crosby has been announced as the new brand ambassador for Saxx Underwear. Represented by Wasserman, Crosby will appear in ads for the brand and take on a key role in their college football-focused NIL (Name, Image, and Likeness) campaign.
Campaign Overview: Building on Saxx’s 2022 campaign, which featured top college pass rushers and raised funds for the Testicular Cancer Foundation, Crosby will identify standout college athletes known for their sacking abilities. Each player selected for the All-Saxx Conference will receive a personal message from Crosby, a package of Saxx products, and monetary compensation. For every sack these players achieve, Saxx will continue its $1,000 donation to the Testicular Cancer Foundation.
Multiyear Partnership: As part of the deal, Saxx Underwear will become the official sponsor of “The Rush with Maxx Crosby,” a podcast and YouTube show co-hosted by Crosby. Additionally, Saxx will be the exclusive underwear provider of the Sack Summit, an offseason event led by Crosby, Von Miller, and Cam Jordan that brings together elite pass rushers for training and mentoring.
Crosby will also feature in a series of ads across digital, print, and out-of-home platforms where he will model the Multi-Sport Mesh Boxer Brief. Past brand collaborations for Crosby include Jordan Brand, Fashion Nova, Fanatics Authentic, and New Era.
He joins other high-profile athletes who have partnered with Saxx, including Kevin Love, Trevon Diggs, and Jake Woodford.
