As the UCLA Bruins women’s basketball team makes a historic run this season, sophomore star point guard Kiki Rice is playing a pivotal role, both on the court and in the world of NIL (Name, Image, Likeness) deals. Her latest score? A head-turning partnership with Beats by Dre.
🌟 Rising Star on the Court: Rice’s performance has been nothing short of spectacular, averaging 13.3 points, 6.9 assists, and 6.1 rebounds per game. Her arrival at UCLA as the No. 2 recruit, Gatorade Female Athlete of the Year, and a McDonald’s All-American was just the beginning. She has not only met but exceeded the high expectations, proving to be a key driver in the Bruins’ success.
🚀 NIL Portfolio Expansion: Rice’s off-court game is just as impressive. After becoming the first-ever NIL athlete for Jordan Brand, she has now teamed up with Beats by Dre, featuring in a campaign video by the brand’s Beats Academy. With representation from Wasserman, Rice has built a robust NIL portfolio, including deals with Buick, Gonna Need Milk, Clean California, and Lockerverse.
🏆 A Season of Accolades: Rice’s debut season was a showcase of talent, earning her spots on the Pac-12 All-Freshman and Pac-12 All-Tournament Team, and leading the Bruins to a Sweet 16 appearance in the NCAA Tournament.
🎖️ A Game-Changing Performance: In UCLA’s notable victory over UConn at the Cayman Islands Classic, Rice delivered an impressive 24 points, 11 rebounds, and eight assists, cementing her status as one of the country’s top college players.
Kiki Rice’s journey at UCLA is more than just a series of games; it’s a story of a rising star redefining what it means to be a student-athlete in the modern era. With her partnership with Beats by Dre, Rice is not just making plays on the court; she’s setting the pace in the NIL landscape. 🏀🌟🎧
