Joe Jonas, the multi-talented singer, songwriter, and actor, steps into the fashion spotlight as the first official brand ambassador for Scotch & Soda, following its acquisition by Bluestar Alliance. This collaboration marks a significant milestone for both the brand and Jonas, combining artistic expression with cutting-edge fashion.
👚 A Visionary Capsule Collection: Set for a fall 2024 release, Jonas will spearhead the creation of a multicategory capsule collection featuring men’s and unisex apparel and accessories. His role as the face of the brand will extend through the spring 2025 season, promising a fusion of Jonas’s unique style with Scotch & Soda’s contemporary aesthetic.
🎨 Artistic Expression Meets Fashion: Eran Kaim, Chief Product Officer of Scotch & Soda, expresses enthusiasm for Jonas’s dynamic artistry and authentic style. “Joe Jonas is one of the most dynamic artists of today and we are eager to bring his unique vision to the brand,” Kaim noted. Jonas’s ability to blend modern and vintage elements mirrors Scotch & Soda’s approach to design.
🌍 Worldwide Launch: The collection, embodying Jonas’s personal style and interpretation of Scotch & Soda, is anticipated for a September 2024 launch. It will be available in Scotch & Soda retail stores globally and through wholesale distribution.
🤝 Behind the Scenes: Jonas is actively involved in the creative process, participating in both remote and onsite meetings with the Scotch & Soda teams in New York and Amsterdam.
👟 From Music to Fashion: This venture into apparel marks Jonas’s first foray into clothing design, following a previous collaboration on a shoe line with Koio. His evolution from a pop rock sensation with the Jonas Brothers and frontman of DNCE to a fashion icon is a testament to his versatility and creative spirit.
