In an illustrious move that cements the synergy between fashion and celebrity influence, Italian luxury powerhouse Versace has unveiled Chinese actress Rosy Zhao as its new global brand ambassador.
🇮🇹 Milan Fashion Spotlight: Zhao, who celebrated her 25th birthday with this new title, is no stranger to the allure of Versace. She has elegantly exhibited the brand’s creations during public events and was a radiant presence at Versace’s Spring 2024 runway show during Milan Fashion Week. Her attire—a resplendent A-line dress adorned with a checkerboard pattern and a constellation of rhinestones—captured the essence of Versace’s glamorous aesthetic.
🎬 Rising Star Meets Iconic Brand: Zhao’s ascent in the entertainment industry parallels Versace’s commitment to embracing bold and empowering personalities. Her sartorial choices reflect the brand’s vibrant and avant-garde designs, making this partnership a seamless fusion of shared values and vision.
🌐 Bridging West and East: With this strategic ambassadorship, Versace continues to fortify its presence in the Far East, recognizing the region’s pivotal role in the global luxury market. Zhao’s influence extends Versace’s reach, embodying the brand’s ethos in every appearance she makes, both on-screen and off.
💎 A Versace Woman: Donatella Versace’s personal commendation of Zhao underscores the actress’s embodiment of the brand’s spirit—a fusion of elegance, strength, and cutting-edge style. “I love her style, her energy, and her spirit. She is a powerful Versace woman,” Donatella stated, signifying the mutual admiration and the anticipated impact of their collaboration.
🎉 Celebratory Undertones: The announcement dovetails with festive celebrations, as Zhao also fronts Versace’s 2023 holiday ad campaign, heralding a season of opulence and joy.
