Ollie Watkins, the dynamic England striker, and Josh Denzel, the sports broadcaster and reality TV alumnus, are kicking off a stylish venture by investing in The Edit LDN, the booming sneaker and streetwear platform.
🚀 A Step Into Fashion Tech: Watkins, fresh from the pitch with Aston Villa, is not just navigating the football fields but also making strategic plays in the business arena by backing The Edit LDN, which has carved out its niche in luxury retail with coveted spaces in Harrods and Harvey Nichols.
💷 Financial Footwork: With a goal to raise £5m, The Edit LDN is bolstering its investment game, with Watkins and Denzel joining an early squad of backers in the company’s latest funding round. The round follows a substantial £3.9m raise earlier in the year, hinting at the marketplace’s accelerating pace.
🌎 Global Ambitions: The new funds are earmarked to drive The Edit LDN’s expansion into key markets like the US and MENA regions, sprinting towards global recognition in the competitive arena of sneaker culture.
🔊 From the Players: “I’ve always had an interest in sneaker culture, and joining forces with The Edit LDN feels like a natural step,” stated Watkins, signaling his dual passion for both the sport and the sneaker game.
📈 Market Momentum: The Edit LDN’s fundraising comes at a time when the sneaker resale market is booming, with consumers placing premium value on rare and sought-after kicks.
🧑💼 Leadership Goals: Founded in 2020 by Moses Rashid, The Edit LDN has ambitions of reaching a $1bn valuation by the end of the decade, a target that seems ever more achievable with the injection of celebrity support.
