Radico Khaitan, a stalwart in the Indian Made Foreign Liquor (IMFL) sector, is thrilled to announce its collaboration with Bollywood star Arjun Kapoor as the brand ambassador for its premium portfolio. This includes esteemed labels such as Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Vodka, 8PM Premium Black Whisky, and Morpheus Brandy.
🍸 Enhancing Brand Presence and Engagement: This partnership is designed to bolster Radico’s commanding presence in the market and engage consumers more effectively. With Arjun Kapoor at the helm of upcoming campaigns and activations, Radico Khaitan is set to enhance its visibility and deepen its connection with consumers through Kapoor’s widespread popularity and charismatic influence.
🌟 A Tradition of Iconic Collaborations: Radico Khaitan has a rich history of collaborating with Bollywood’s elite, and the association with Arjun Kapoor continues this legacy. “Arjun’s dynamic presence and robust connection with audiences are a perfect match for our brands, which stand for excellence and sophistication,” said Amar Sinha, COO of Radico Khaitan. “This partnership not only reinforces our leadership in the industry but also our commitment to innovation and enhancing the consumer experience.”
With this strategic alliance, Radico Khaitan reaffirms its dedication to maintaining a cutting-edge approach in the highly competitive liquor market, aiming to deliver superior value and experiences to its customers.
