In a strategic move to deepen its connection with the Chinese market, Lacoste has proudly announced the dynamic Chinese actor and former K-pop sensation, Wang Yibo, as its newest global ambassador. With an impressive digital footprint exceeding 40 million followers on Weibo, Wang’s appointment heralds a new era for Lacoste, marrying the brand’s legacy of elegance with the actor’s daring persona and fashion-forward sensibility.
🔥 A Bold Fusion of Talent and Style: Wang Yibo, known for his multifaceted career from music to acting, embodies Lacoste’s spirit of courage and innovation. His fearless approach to exploring new horizons reflects the brand’s commitment to supporting individuals who dare to lead and inspire. Lacoste commends Wang’s boldness and adventurous spirit, qualities that resonate with its own brand ethos.
🌐 A Viral Sensation and Fashion Icon: The announcement of Wang Yibo as Lacoste’s global ambassador has set the digital world ablaze, amassing over 600 million views on Weibo, underscoring the actor’s vast influence and appeal. This partnership is set to not only captivate the Chinese audience but also elevate Lacoste’s global presence, showcasing the brand’s adaptability and appeal across diverse markets.
👕 Debuting on the Global Stage: Wang Yibo’s inaugural appearance for Lacoste at the Paris fall 2024 runway show marks a significant milestone. The event, which also introduced Pelagia Kolotouros as the brand’s new creative director, underscored Lacoste’s ongoing evolution and its commitment to blending contemporary fashion with its rich heritage.
Lacoste’s collaboration with Wang Yibo is more than a partnership; it’s a bold statement of mutual growth and vision. As Wang brings his unique style and charismatic influence to Lacoste, the brand is poised to redefine the boundaries of global fashion, further cementing its position as a leader in the industry. 🌍💫
