French-Canadian brand 3.PARADIS is teaming up with two key players in the sports sphere—outfitting imprint Mitchell & Ness and the NBA itself—to craft a concise yet well-curated capsule that brings the ethos of the game to life.
The trio proves to be an off-court triple threat by bringing on rapper Fabolous to front the campaign. Known for his distinctive style and influence, Fabolous has previously collaborated with clothing brands such as Kith, New Balance, and Puma. His involvement in the 3.PARADIS campaign adds a layer of cultural resonance and fashion-forward appeal, ensuring the collection’s impact both on and off the court.
This collaboration is expected to blend the innovative designs of 3.PARADIS with the heritage of Mitchell & Ness and the global influence of the NBA, making it a highly anticipated release in the world of sports fashion.
