I am searching for a celebrity to be the spokesperson for a product we are marketing. I have a bunch of celebrities that I like but dont know what route to take. Our product benefits a cause and we are wanting someone to do it more for the cause than anything. How do I go about convincing a celebrity to help us? and what is the best route to take to getting in touch with them for this?
Look at similar brands to yours, and see what type of celebrities are endrosing those products. I usually use this stategy for choosing someone
Go on Twitter and see who your audience is following. There are a lot of great tools for doing this like Topsy.
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