I understand that by using influencers that I can expand the reach of my business. But, how do we go about using influeners? What’s the key to going viral? Is it even possible to control that?
You can’t really control whether your content goes viral. That being said, you can do things that boost your chances of creating viral content.
The best way to get your posts seen by more people is to connect with influencers. They can be well-known people in your field or celebrities who are interested in what you do. You may only have 2,000 followers on Facebook, for instance, but an influencer will have many more. If you can get someone with more followers than you interested in and sharing your content, then your reach extends to their followers too, not just your own.
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