Stephen Curry Endorsements
Basketball Players
53
Endorsements
36
Product Types
Stephen Curry Endorsements Summary
Stephen Curry, a professional basketball player, has an extensive brand endorsement portfolio that includes partnerships with 53 brands across 31 different categories. Notable examples of these endorsements include his role as a brand ambassador for Brita which began in December 2015, and his investment in Brandless starting in December 2017. Additionally, he entered into licensing deals with Active Dreamers in May 2016. His endorsements cover a wide range of industries, from Appliances and Outdoor and Sporting Goods to Footwear and Cryptocurrency. Other celebrities such as Andre Iguodala and Millie Bobby Brown are also associated with some of the brands Curry endorses.
53 Stephen Curry Endorsements Deals
Stephen Curry's endorsement deals have included collaborations with well-known brands such as Active Dreamers, Brandless, and Brita
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May, 2016Licensing Deals
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December, 2017Investment
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December, 2015Brand Ambassador
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October, 2019Brand EndorsementsBrand Ambassador
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February, 2026Brand EndorsementsEvent Appearances
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March, 2021Brand Endorsements
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March, 2016Cashback Like a ProUnited StatesSponsorshipsBrand Endorsements
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March, 2015Investment
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December, 2020Brand EndorsementsBusiness VentureEvent Appearances
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February, 2014Brand EndorsementsBrand Ambassador
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December, 2014Brand Ambassador
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September, 2015Licensing Deals
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May, 2026Brand EndorsementsProduct Collaborations
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36
Brand Categories Endorsed by Stephen Curry
Stephen Curry's endorsements span a diverse range of product types, including Accessories, Appliances, and Apps and Software. This variety illustrates the wide spectrum of product categories Stephen Curry is associated with, highlighting their versatile brand affiliations.
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Stephen Curry Endorsement News
Gareth Bale and Steph Curry Team Up for European Expansion of 'Underrated Golf'
Gareth Bale, celebrated for his illustrious football career, has joined NBA legend Steph Curry as an ambassador for the expansion of 'Underrated Golf' into Europe this summer. Bale, who retired after leading Wales in the 2022 World Cup, is well-known…
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Stephen Curry Teams Up With Rakuten & CANVVS For New Campaign
Celebrity: Stephen Curry Brand: Rakuten & CANVVS Represented By: Octagon Deal Type: Brand Ambassador / Campaign Partnership Announced: February 2026 Impact: Elevates underrepresented sneaker designers, gives Arthur Nash a 10,000 dollar prize and exclusive retail platform, and strengthens Rakuten’s position…
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Stephen Curry Partners With Sotheby's for ‘My Sneaker Free Agency’ Auction
Celebrity Name: Stephen Curry Brand Name: Sotheby's Deal Type: Charity Auction / Sports Memorabilia Partnership Announced: April 7, 2026 Impact: Elevates Curry’s “sneaker free agency” narrative into a global collectibles event, channels six-figure-plus proceeds to Eat.Learn.Play., and cements Sotheby’s growing…
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Stephen Curry, Luka Dončić & SGA Star In Google’s ‘Search’ Campaign for NBA Playoffs
Google has kicked off a new campaign to support its extended partnership with the NBA around the 2026 NBA Playoffs. The new "Search" campaign stars Slovenian star and new brand ambassador Luka Dončić, four-time NBA champion and Google Performance Advisor…
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Stephen Curry Partners With Google Health To Launch Fitbit Air Special Edition
Stephen Curry and Google Health have officially unveiled the Fitbit Air Special Edition, a screenless fitness tracker co-designed by the four-time NBA champion himself. Curry's role goes well beyond a typical celebrity deal. As Google's Performance Advisor, he worked directly…
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Stephen Curry Signs 10-Year Partnership Deal With Li-Ning
Stephen Curry officially ended his sneaker free agency on June 2, 2026, signing a landmark 10-year deal with Li-Ning that expands Curry Brand globally across basketball, athleisure, and a full golf line, with the ability for Curry to sign both…
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Stephen Curry Endorsements FAQ
What brands has Stephen Curry endorsed?
Stephen Curry has endorsed 53 brands, including prominent names like Active Dreamers, Brandless and Brita. For a complete list, check out the endorsements section on Stephen Curry's profile.
What businesses has Stephen Curry invested in?
Some businesses endorsed by Stephen Curry might have also benefited from their financial investments. In some cases, Stephen Curry may have received equity in return for their endorsement or collaboration with the brand.
What product types has Stephen Curry endorsed?
Stephen Curry has endorsed
36 types of products. Some of the industries and product types that Stephen Curry has endorsed include Accessories, Appliances, Apps and Software.
How does Stephen Curry choose brands to endorse?
Celebrities like Stephen Curry usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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