Laufey Endorsements Summary
Laufey, a singer, has engaged in endorsements across a diverse range of industries including Clothing, Speakers and Headphones, Retail & Consumer Goods, Tea, Online Store, Clothing Store, Travel & Leisure, Luxury Goods, Cars, Banks, and Packaged Goods. They have partnered with a total of 12 brands. Notable examples of these partnerships include 66°North, with whom Laufey started a product collaboration in March 2026, Bose for brand endorsements beginning in February 2024, and Catbird, also for product collaborations starting in October 2024. Other celebrities such as Chris Burkard, Julio Jones, and boygenius have also endorsed some of these brands.
12 Laufey Endorsements Deals
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March, 2026Brand EndorsementsProduct Collaborations
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February, 2024Brand Endorsements
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October, 2024Catbird x Laufey CollectionProduct Collaborations
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February, 2026A Sip of TimeUnited StatesBrand EndorsementsBrand AmbassadorEvent Appearances
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April, 2026Brand EndorsementsProduct CollaborationsBrand Ambassador
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September, 2025Brand Ambassador
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February, 2024It Matters Where You StayUnited StatesBrand Endorsements
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September, 2025Spark Something BeautifulGlobalBrand EndorsementsBrand AmbassadorEvent Appearances
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March, 2026Brand EndorsementsProduct CollaborationsEvent Appearances
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December, 2025Ralph Lauren Holiday ExperienceUnited StatesEvent Appearances
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March, 2026Brand Endorsements
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September, 2024A Very Laufey DayUnited StatesProduct Collaborations
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16
Brand Categories Endorsed by Laufey
Laufey's endorsements span a diverse range of product types, including Accessories, Art, and Banks. This variety illustrates the wide spectrum of product categories Laufey is associated with, highlighting their versatile brand affiliations.
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Laufey Endorsement News
Laufey Partners With Lexus for Miles Davis Homage Campaign
Celebrity Name: Laufey Brand Name: Lexus Deal Type: Brand Partnership / Live Event Campaign Announced: March 16, 2026 (ahead of the March 27 Twitch event) Impact: Positions Laufey as a go-to Gen Z jazz ambassador for heritage-minded brands, while helping…
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Laufey, PinkPantheress & Willow Avalon Team Up With Etsy For Festival Shop Collaboration
Etsy dropped The Festival Shop on April 14, 2026. a first-of-its-kind merch experience co-designed by Laufey, PinkPantheress, and Willow Avalon alongside independent Etsy sellers. Each collection is unmistakably personal. Laufey's pieces (a crochet scarf, clock-charm bag charm, and hand-painted Forget-Me-Not…
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Laufey Teams Up With CHAGEE as First North American Brand Ambassador
CHAGEE, the premium Modern Teahouse brand, has named Laufey its first North American brand ambassador. The partnership centers on CHAGEE's new "A Sip of Time" campaign, which frames tea as a lifestyle ritual rather than just a beverage. https://www.youtube.com/watch?v=HY1TvfkoE8E The…
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Laufey Teams Up With Visa for Effortless Travel Campaign Film
Visa has partnered with two-time Grammy-winning artist Laufey for a new Asia Pacific campaign aimed at celebrating the joy of travel, particularly among Gen Z audiences. Laufey will star in bespoke films for Visa's brand channels, highlighting her love of…
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Laufey Endorsements FAQ
What brands has Laufey endorsed?
Laufey has endorsed 12 brands, including prominent names like 66°North, Bose and Catbird. For a complete list, check out the endorsements section on Laufey's profile.
What businesses has Laufey invested in?
Some businesses endorsed by Laufey might have also benefited from their financial investments. In some cases, Laufey may have received equity in return for their endorsement or collaboration with the brand.
What product types has Laufey endorsed?
Laufey has endorsed
16 types of products. Some of the industries and product types that Laufey has endorsed include Accessories, Art, Banks.
How does Laufey choose brands to endorse?
Celebrities like Laufey usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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