James Hoffmann Management Team
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London
United Kingdom
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About James Hoffmann
James Hoffmann, whose full name is James Alexander Hoffmann, is an English coffee expert and consultant, barista, author, and social media star who was born on December 11, 1979, in Stafford, Staffordshire. He began working with coffee around 2003 and has since created some companies, won competitions, and wrote books.
He started to gain recognition in 2007 when he won the World Barista Championship, after which he co-created the coffee specialty company Square Mila Coffee Roasters in London. He then released his first book in 2014 titled “The World Atlas of Coffee”, where he teaches how to prepare and the characteristics of his variation of coffee. He increased his popularity a lot around 2018 when he created his own YouTube channel, which currently has over a million subscribers and among his most famous videos stand out “The Ultimate French Press Technique” with over 3 million reproductions and “Making Cappuccino/Latte/Flat White at Home (without an Espresso Machine)” with over 2.9 million views.
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