ZICO Celebrity Endorsements and Brand Ambassadors

ZICO, a beverage brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable figures such as musician Keaton Stromberg, football player DK Metcalf, and tennis star Naomi Osaka have collaborated with ZICO, showcasing the brand's innovative product offerings. Additionally, actor Kevin McHale and surfer Bethany Hamilton have also contributed to ZICO's promotional efforts, with Hamilton participating in a product collaboration in June 2024. Through these endorsements, ZICO continues to strengthen its position in the beverage industry.