ZERO Celebrity Endorsements and Brand Ambassadors

ZERO, a snacks brand, has successfully engaged in celebrity endorsement with musician NJZ, who participated in a promotional campaign in July 2023. This collaboration aims to enhance the brand's visibility and appeal in the competitive snacks market, which includes notable competitors like Lays and Rob's Backstage Popcorn. Through this endorsement, ZERO seeks to connect with a wider audience and strengthen its position in the industry.