while on earth Celebrity Endorsements and Brand Ambassadors

Mal O'Brien, a renowned CrossFit athlete, has endorsed the clothing store brand, showcasing its appeal in the fitness community. This partnership, which took place in January 2025, highlights the brand's commitment to aligning with influential figures in the athletic realm. Additionally, the brand collaborated with fellow athlete Brooke Wells in a business venture in June 2024, further solidifying its presence in the industry. Through these endorsements, the brand effectively connects with fitness enthusiasts and athletes alike.