Weekend Max Mara Celebrity Endorsements and Brand Ambassadors

Weekend Max Mara, a clothing brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable collaborations include Ginevra Mavilla, an Instagram star, and Lucy Hale, an actress who participated in a brand endorsement in July 2022. The brand also partnered with Nicole Wallace, a film actor, as a brand ambassador in February 2025, and has worked with TikTok star Marta Losito. Through these high-profile endorsements, Weekend Max Mara continues to strengthen its appeal in the fashion industry.