Walmart+ Celebrity Endorsements and Brand Ambassadors

Walmart+, a leading grocery store brand, has actively engaged in celebrity endorsements to enhance its market presence. Notable figures such as TV show host Andy Cohen, author Melissa Radke, and football player CeeDee Lamb participated in a brand endorsement campaign in October 2022. By leveraging the popularity of these celebrities, Walmart+ aims to connect with a diverse audience and strengthen its position in the grocery sector.