Visit Malta Celebrity Endorsements and Brand Ambassadors

Visit Malta, a travel and leisure brand, has actively engaged in celebrity endorsements to promote its offerings. Notable endorsements include Beca Oliveira, Charleen Murphy, and Nelson Chuk, who participated in campaigns in May 2025. The brand has also collaborated with renowned tenor Joseph Calleja in 2012. Through these partnerships, Visit Malta aims to enhance its visibility and appeal within the tourism sector.