Vaseline Celebrity Endorsements and Brand Ambassadors

Vaseline, a leading retail and consumer goods brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable collaborations include actress Heart Evangelista, who participated in a brand endorsement campaign in January 2024, and Regina King, who joined the brand in February 2020. Additionally, football player Jihaad Campbell is set to endorse Vaseline in April 2025. The brand has also worked with content creator Simmy Goraya and Instagrammer Jahanvi Choudhary, showcasing its commitment to connecting with diverse audiences through trusted celebrity figures.