Van Heusen Innerwear Celebrity Endorsements and Brand Ambassadors

Van Heusen Innerwear, a prominent underwear brand, has engaged in celebrity endorsements to enhance its market presence. In February 2025, the brand collaborated with renowned cricketer Hardik Pandya, leveraging his popularity to appeal to a broader audience. This strategic partnership aims to elevate the brand's visibility in a competitive sector that includes other notable names like SKIMS and Tommy Hilfiger.