Universal Orlando Celebrity Endorsements and Brand Ambassadors

Universal Orlando, a destinations brand, has effectively engaged in celebrity endorsements to enhance its appeal. Notably, TV actor Gaten Matarazzo participated in a brand endorsement campaign in December 2020, showcasing the brand's commitment to connecting with audiences through popular figures. Additionally, makeup artist Bryony Blake joined the brand for a campaign in February 2025. Universal Orlando's strategic collaborations with celebrities help to elevate its presence in the competitive destinations sector.