This is L. Celebrity Endorsements and Brand Ambassadors

L. is a health and beauty brand that has successfully engaged in celebrity endorsement, featuring actress Heather Morris. By leveraging her popularity, L. aims to enhance its visibility and connect with a broader audience. This strategy aligns with industry trends, as many brands in the health and beauty sector, like L'Oreal and Caudalie, also utilize celebrity endorsements to boost their image and reach.