The Ordinary Celebrity Endorsements and Brand Ambassadors

The Ordinary, a prominent retail and consumer goods brand, has actively engaged in celebrity endorsements to enhance its market presence. Notable personalities such as model Mia Regan, blogger Sarah Ashcroft, and TikTok creators Emira D'Spain and Sarah Magusara participated in brand endorsements in June 2024. The brand's collaboration with these celebrities highlights its commitment to leveraging influencer marketing to connect with a wider audience. Other well-known figures associated with The Ordinary include YouTube star Mai Pham and several personalities from the Accessories category.