SUPERCANDY Celebrity Endorsements and Brand Ambassadors

SUPERCANDY, a brand in the other food types sector, has successfully engaged in celebrity endorsements, most notably with Alpine skier Mikaela Shiffrin. This partnership, which took place in August 2019, highlights the brand's commitment to leveraging influential figures to enhance its market presence. SUPERCANDY stands out among other brands like Justin's and Mentos, showcasing its unique approach in the competitive food industry.