Star Cement Celebrity Endorsements and Brand Ambassadors

Star Cement, a construction materials brand, has successfully engaged in celebrity endorsements to enhance its market presence. In July 2024, the brand collaborated with renowned athletes Saikhom Mirabai Chanu, a weightlifter, and Lovlina Borgohain, a boxer, alongside cricket player Riyan Parag. These endorsements aim to connect with a broader audience and elevate the brand's image within the competitive construction materials industry.