Sports Direct Celebrity Endorsements and Brand Ambassadors

Sports Direct, a retail and consumer goods brand, has actively engaged in celebrity endorsements to enhance its market presence. Notable endorsements include boxers Skye Nicolson and Johnny Fisher, as well as soccer players Lucy Bronze and Frank Lampard, and rugby player Maro Itoje. These partnerships, which span various events in 2024 and 2025, highlight Sports Direct's commitment to connecting with sports enthusiasts through well-known figures in the industry.