Sony Ericsson Celebrity Endorsements and Brand Ambassadors

Sony Ericsson, a retail and consumer goods brand, has engaged in celebrity endorsement with the music group Jamiroquai, who participated in a brand campaign in September 2023. This collaboration highlights Sony Ericsson's commitment to enhancing its brand image through strategic partnerships in the entertainment industry. Other notable brands in the retail and consumer goods sector include Jaeger-LeCoultre, Armani, and Skechers.