Sonrisa Rum Celebrity Endorsements and Brand Ambassadors

Sonrisa Rum, a premium rum brand, has made a notable impact in the spirits industry by engaging in celebrity endorsements. In September 2024, the brand collaborated with professional boxer Edgar Berlanga as a Brand Ambassador, enhancing its visibility and appeal. This strategic partnership aims to connect with a broader audience and solidify Sonrisa Rum's position in the competitive rum market.