SoFi Celebrity Endorsements and Brand Ambassadors

SoFi, a leading banking brand, has actively engaged in celebrity endorsements to enhance its market presence. The brand has collaborated with notable figures such as Wyndham Clark, a professional golfer, and Amanda Kloots, a fitness instructor, who participated in a business venture in January 2025. Additionally, SoFi has partnered with football player Justin Herbert and digital influencer Deepti Vempati, showcasing its commitment to connecting with diverse audiences. Other celebrities like Jayson Tatum and Cameron Brink have also endorsed SoFi, reinforcing its brand visibility in the competitive banking sector.