Sobeys Celebrity Endorsements and Brand Ambassadors

Sobeys, a leading supermarket brand, has actively engaged in celebrity endorsements to enhance its market presence. In May 2024, Sobeys partnered with renowned volleyball player Melissa Humana-Paredes, ice hockey star Mitch Marner, and digital content creator Steph Carr. These collaborations aim to connect with diverse audiences and reinforce Sobeys' reputation in the grocery sector. With competitors like Walmart, Sainsbury's, and Kroger, Sobeys continues to innovate through strategic celebrity partnerships.