Smeg Celebrity Endorsements and Brand Ambassadors

Smeg, a leading appliances brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable personalities like Amy Marietta, an Internet personality, and Silvia Colloca, an accomplished actor, have endorsed the brand, with Colloca participating in a campaign in March 2023. This strategic collaboration with celebrities helps Smeg differentiate itself in the competitive appliances industry, alongside other brands like LG, Dyson, and HexClad.