Selecta Celebrity Endorsements and Brand Ambassadors

Selecta, a leading ice cream brand, has effectively engaged in celebrity endorsements to enhance its market presence. Notable figures such as SB19, a popular boy band, served as brand ambassadors in August 2021, while acclaimed pop singer Taylor Swift participated in brand endorsements back in April 2009. More recently, actress Atasha Muhlach joined the ranks of Selecta's celebrity endorsers in August 2022. These strategic partnerships have helped Selecta connect with diverse audiences and strengthen its brand identity in the competitive ice cream industry.