SEGA, a leading video games brand, has embraced celebrity endorsements to enhance its market presence. In December 2024, the company collaborated with AlicesPixels, a well-known cosplayer, and comedian Druski, to promote its offerings. This strategic partnership highlights SEGA's commitment to connecting with fans through engaging personalities in the Gaming & Interactive Media space. Other notable brands in the video games sector include Nintendo, Ubisoft, and EA Sports.
