Seagram's Celebrity Endorsements and Brand Ambassadors

Seagram's, a well-known beer brand, has successfully engaged in celebrity endorsements to enhance its market presence. In August 2023, pop singer Kelly Rowland joined the ranks of celebrities endorsing Seagram's, along with reality star Cynthia Bailey and TikTok sensation Kate Steinberg. These endorsements highlight Seagram's commitment to connecting with a diverse audience through influential figures. By leveraging celebrity partnerships, Seagram's aims to strengthen its brand identity in a competitive industry alongside other notable beer brands like McDowell's No.1, Michelob Ultra, and Bud Light.