SANTOS 1990 Celebrity Endorsements and Brand Ambassadors

SANTOS 1990, a retail and consumer goods brand, has engaged in celebrity endorsement by partnering with renowned boxer Canelo Alvarez. In May 2025, Alvarez served as a Brand Ambassador for SANTOS 1990, enhancing the brand's visibility and appeal. This strategic collaboration showcases SANTOS 1990's commitment to leveraging celebrity influence in the competitive retail sector.