Santander Celebrity Endorsements and Brand Ambassadors

Santander, a banking brand, has actively engaged in celebrity endorsements to enhance its market presence. Notably, in July 2023, renowned racing driver Carlos Sainz Jr. took part in a brand endorsement campaign. Additionally, the brand has collaborated with other famous personalities, including the comedy duo Ant & Dec and racing icon Lewis Hamilton, who was involved in a business venture in October 2022. With its strategic celebrity partnerships, Santander aims to connect more effectively with customers in the competitive banking sector.