S1 Helmets Celebrity Endorsements and Brand Ambassadors

S1 Helmets, a retail and consumer goods brand, has engaged in celebrity endorsement by partnering with professional skateboarder Minna Stess. This collaboration took place in June 2026, showcasing S1 Helmets' commitment to quality and performance in the skateboarding community. By aligning with a rising star in the sport, S1 Helmets aims to enhance its brand visibility and appeal to a broader audience.