rykä Celebrity Endorsements and Brand Ambassadors

Ryka, a shoe store brand, has effectively utilized celebrity endorsements to enhance its market presence. Notable figures such as model Iskra Lawrence, Instagram star Lauren Giraldo, and writer Kellie Gerardi have promoted the brand, with Gerardi participating as a brand ambassador in March 2025. By collaborating with these influential personalities, Ryka aims to resonate with a diverse audience and strengthen its position within the competitive shoe store industry, alongside other brands like Skechers and Boohoo.