Royal Challenge Celebrity Endorsements and Brand Ambassadors

Royal Challenge, a beverage brand, has successfully engaged in celebrity endorsements, featuring prominent cricket players Smriti Mandhana and Virat Kohli. Mandhana participated in a brand endorsement in November 2024, followed by Kohli's involvement in February 2025. These endorsements highlight Royal Challenge's commitment to connecting with sports enthusiasts and enhancing its brand visibility in the competitive beverage industry.