Rivian Celebrity Endorsements and Brand Ambassadors

Rivian, a leading cars brand, has successfully engaged in celebrity endorsements to enhance its visibility and appeal in the automotive industry. Notable endorsements include athlete Kate Courtney and rock climber Sasha DiGiulian, who participated in a campaign in January 2025. Additionally, renowned photographer Ben Moon lent his influence in July 2024. Through these partnerships, Rivian aims to connect with diverse audiences and solidify its brand presence alongside industry competitors like Lexus, Volvo, and BMW.