Redken Celebrity Endorsements and Brand Ambassadors

Redken, a renowned retail and consumer goods brand, has actively engaged in celebrity endorsements to enhance its presence in the haircare category. Notable endorsements include singer Jules Aurora, who collaborated with the brand in February 2025, and YouTube influencer Sophie Hannah, who participated in a campaign in June 2024. Other celebrities associated with Redken include Brittany Xavier, athlete Molly Carlson, and fashion designer Chiara Ferragni. These strategic partnerships highlight Redken's commitment to connecting with diverse audiences through influential figures.