Protege Celebrity Endorsements and Brand Ambassadors
Protege, an accessories brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notably, DJ Khaled, a prominent rapper, participated in a brand endorsement campaign in March 2016, alongside fellow rapper Fat Joe. By collaborating with such influential figures, Protege aims to attract a broader audience and strengthen its appeal within the competitive accessories market, which includes other notable brands like Armani, Skechers, and Ivy Park.