Proper Celebrity Endorsements and Brand Ambassadors

Proper, a vitamins and supplements brand, has successfully engaged in celebrity endorsement with fitness instructor Amanda Kloots, who participated in a business venture with the brand in January 2025. This collaboration highlights Proper's commitment to promoting health and wellness through influential figures in the fitness industry. By leveraging Kloots' expertise and popularity, Proper aims to enhance its brand visibility and connect with a broader audience.