Philips Home Living Celebrity Endorsements and Brand Ambassadors

Philips Home Living, a leading appliances brand, has actively engaged in celebrity endorsements to enhance its market presence. Notably, TV personality Pete Wicks and reality star Martha Kalifatidis have both lent their star power to the brand, with Kalifatidis participating in a campaign in February 2025. This strategy aligns Philips with influential figures, driving brand recognition and appeal within the competitive appliances industry, alongside other notable players like LG, Dyson, and HexClad.