PepsiCo Celebrity Endorsements and Brand Ambassadors

PepsiCo, a leading food and beverage brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable athletes such as football legends Dan Marino, Emmitt Smith, Jerry Rice, Michael Thomas, and Julian Edelman have contributed to PepsiCo's promotional campaigns, with a recent endorsement featuring these stars in January 2024. By partnering with well-known sports figures, PepsiCo continues to strengthen its brand image and connect with consumers in innovative ways.