Parmigiano Reggiano Celebrity Endorsements and Brand Ambassadors

Parmigiano Reggiano, a renowned dairy, eggs, and cheese brand, has successfully engaged in celebrity endorsements, notably featuring gymnast Giorgia Villa. This collaboration took place in June 2024, enhancing the brand's visibility and appeal. By leveraging Villa's athleticism and popularity, Parmigiano Reggiano aims to connect with a broader audience in the competitive dairy market.