Panini Celebrity Endorsements and Brand Ambassadors

Panini, a leading hobbies and collectibles brand, has actively engaged in celebrity endorsements to enhance its market presence. Notable endorsements include soccer player Endrick, who participated in a promotional campaign in January 2025, as well as football stars Kyle Hamilton, Matt Corral, and Trey Lance. The brand's strategy also features collaborations with well-known athletes like C.J. Mosley, Matt Ryan, and Karl-Anthony Towns. This approach highlights Panini's commitment to leveraging celebrity influence within the collectibles industry.